« Never battle the Dark Side alone. | Main | don't these people ever learn? »
July 30, 2007
Linksys go bye-bye...
Cisco will ditch the Linksys brand to bring all SMB and consumer gear under its single networking omnicorp banner.CEO John Chambers blabbed the plan to journalists at a European roundtable last week.
Chambers opined: "The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that."
Cisco bought Linksys four years ago, and it made a lot of sense to keep the brand around. Home users trust the Linksys brand, and if they had even heard of Cisco, they associated it with high-end routers that cost a lot more than they were willing to spend. So long as Cisco maintains the pricing on the home networking products, this isn't a bad idea.
A good example of where maintaining separate brands makes sense is when you can increase your retail display space with different brands. This is why Compaq still exists as a brand. In stores like Best Buy or CompUSA, HP branded machines are on the floor next to Compaq. That allows the company to present double the product compared to Toshiba, Sony, et. al.
Posted by Edward J. Branley at July 30, 2007 12:53 PM
Trackback Pings
TrackBack URL for this entry:
http://www.nola-blogs.com/cgi-bin/mt/ruebourbon.cgi/843
Listed below are links to weblogs that reference Linksys go bye-bye...:
» Medicated stints plavix danger. from Plavix and stents.
Ama plavix lawsuit. Plavix vrs coumadin. Clopicas - generic for plavix. Plavix alergic. Plavix class action. Plavix. Plavix is made of. Generic medication for plavix 75mg. [Read More]
Tracked on September 29, 2007 6:43 PM
» Extract codeine from fioricet. from Fioricet.
Fioricet. Fioricet and blood work. Fioricet online. No prescription soma fioricet. Fioricet plain pill. Ordering fioricet to florida. [Read More]
Tracked on December 14, 2007 3:53 PM
» Ephedra. from Ephedra yellow jackets.
Buy direct ephedra. Ephedra products. Ephedra is it legal. Denver ephedra lawyer. Diet fuel ephedra. Where can i purchase ephedra. [Read More]
Tracked on December 15, 2007 7:19 AM
» Ambien. from Ambien sleep medication.
Online meds no prescription ambien. Ambien. Generic ambien. Ambien overnight. Discount ambien. Ambien lethal. Ambien cr side effects. Buy ambien. [Read More]
Tracked on December 17, 2007 8:44 PM
» Ambien. from Ambien sleep medication.
Online meds no prescription ambien. Ambien. Generic ambien. Ambien overnight. Discount ambien. Ambien lethal. Ambien cr side effects. Buy ambien. [Read More]
Tracked on December 17, 2007 8:45 PM
» Ambien cr. from Ambien 10mg doseage.
Ambien and memory loss. Ambien. Generic ambien. Ambien overnight. Ambien cr. Ambien cr side effects. [Read More]
Tracked on December 18, 2007 1:28 AM
» Soma online. from Soma.
Ashes of soma. Soma prozac. Crushing muscle relaxer soma. Soma. Soma medication. Soma san diego. [Read More]
Tracked on December 18, 2007 9:15 AM
» Viagra. from Viagra side effects.
Viagra. Cheap viagra. Generic viagra no prescription. Generic viagra. How viagra works. Viagra marketing. Re viagra cello. Viagra without a prescription. [Read More]
Tracked on December 18, 2007 5:47 PM
» Ritalin adult depression. from Ritalin.
Ritalin. Motivation and ritalin. What is ritalin used for. Debates on ritalin. Ritalin without prescription. Slang names for ritalin. Ritalin end of life. [Read More]
Tracked on December 22, 2007 5:29 PM
» Wellbutrin. from Wellbutrin.
Wellbutrin xl no prescription. Wellbutrin. Wellbutrin mechanism of action. [Read More]
Tracked on December 24, 2007 8:49 AM