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June 26, 2007
Is it really all that contrarian of a philosophy?
Google doesn't do VMware, blade servers, and all the "new hotness" of server technology:
Google will continue crafting its own low-cost, relatively low-performing boxes to support its software-over-the-wire plans. The ad broker looks to focus on lowering energy costs, improving its parallelized code and boosting component life spans rather than messing with things such as VMware and GPGPUs (general purpose GPUs). So, those of you buying into the software as a service idea might want to have a think about Google's contrarian approach when the likes of HP, IBM, Sun Microsystems and Dell come hawking their latest and greatest kit.
That sounds more like KISS to me than some huge departure from the norm. What's also interesting is Google's "green-ness:"
While it used to dispose of data center metrics after a few weeks, Google now collects and keeps just about every tidbit of information it can on system and component performance. The ad broker studies obvious areas such as system utilization and power consumption. It also digs into more unique items such as monitoring the health of certain types of disk drives over their lifetimes. As part of this process, Google examines drives from various manufactures running at a wide range of speeds.
unlike hardware vendors or consulting firms like EDS that have large data centers, Google is truly a hardware consumer. Their product (and profit) resides almost exclusively on the hard drives of their data centers. Reduce the energy costs, increase the value to the shareholder. Again, KISS, but it's green at the same time.
Posted by Edward J. Branley at June 26, 2007 8:02 AM
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